Donald Trump stands for a photograph as he shook hands with LVMH CEO Bernard Arnault at Trump Tower. Photo: Drew Angerer/Getty Images

It’s not just enough to sit there and criticise the elected President anymore but to be observant of his doings.. Donald Trump has got so much at hand to do and tackle, as it is the beginning of the year and he’s already scaling out preference for the French brand LVMH, known for it’s rare products and also as one of the oldest respected elite brand with a portfolio of over 70 prestigious brands.


After the New Year’s bell and celebration President Donald Trump has kept up to sit and has wasted no time arranging meetings at the Trump Tower with influential economical sectors, such as, the Chinese retail multi billion Company ALIBABA whose Chairman is Jack Ma, and also Bernard Arnault CEO of the world richest high end luxury brand LVMH Moet Hennessy Louis Vuitton to discuss economical affairs that will positively affect the country’s consumption growth.

In the meet with Donald Trump, Bernard Arnault son Alexandre was present as the CEO of LVMH disclosed future expansion of one of their factory located in California, San Dimas, which has been running for 25 years. Due to the success achieved during these years they might likely build a new factory either in Carolina or Texas. He also confirmed that they French people love United States and “They’re going to do wonderful things in this country, great things, Jobs, a lot of jobs.”

It’s obvious that Arnault want to maintain a good business relationship with the new President of the United States while on the reverse Trump is also looking forward toward creating a friendly working environment for the fashion industry even though his wife Melanie Trump has been rejected by two of it’s secondary brands – Marc Jacobs and Kenzo.

These two designers and among other famous designers like Sophie Theallet who was the first to reject dressing Melanie Trump and went on to encouraging fellow fashion pioneers to do the same.


Sophie Theallet: “As one who celebrates and strives for diversity, individual freedom and respect for all lifestyles, I will not participate in dressing or associating in any way with the next First Lady,”
“The rhetoric of racism, sexism, and xenophobia unleashed by her husband’s presidential campaign are incompatible with the shared values we live by,”
“I encourage my fellow designers to do the same,” she continued.
“I am well aware it is not wise to get involved in politics,” the fashion maven wrote. “That said, as a family-owned company, our bottom line is not just about money. We value our artistic freedom and always humbly seek to contribute to a more humane, conscious and ethical way to create in this world.” {}

WWD Honors Ralph Lauren, The Pierre Hotel, New York, USA - 25 Oct 2016

Marc Jacobs: “I have no interest whatsoever in dressing Melania Trump. I didn’t see [Sophie Theallet’s] letter. Personally, I’d rather put my energy into helping out those who will be hurt by [Donald] Trump and his supporters.” {WWD}

images (1).jpg
Derek Lam: “What a tough question to answer now that the election has been decided! I’ve been slammed on social media when expressing an opinion about the election outcome. I was warned by people that I should not make an opinion, which could alienate a client. Having been duly warned, my response is, while I have incredible respect for our country’s political institutions, I find it challenging to be personally involved in dressing the new first lady. I would rather concentrate my energies on efforts towards a more just, honorable and a mutually respectful world. I don’t know Melania Trump personally, so I don’t wish my comments to seem I am prejudging her personal values, but I really don’t see myself getting involved with the Trump presidency.” {WWD}


Phillip Lim: “It’s been such an emotional roller coaster of an election process. The result has only confirmed my belief that we must stand for what we represent as a brand, so my sentiment is still the same. As a global brand, we are always looking to partner with individuals that we have authentic relationships with — ultimately, women and men that share similar set of values, desires and ideologies: inclusion, diversity, justice, consciousness, innovation…. With that said, we do not have a current relationship with Mrs. Trump and I don’t foresee a relationship developing under the Trump administration.” {WWD}

Humberto Leon of Kenzo: “No one should and if she buys your clothes, tell people you don’t support it. You know who you are!” {Humberto Leon/Facebook}


Tom Ford: “I was asked to dress her quite a few years ago and I declined. She’s not necessarily my image. And also the First Lady, other than the fact that I’m a democrat and voted for Hillary and I’m very sad and disappointed that she’s not in office. But other than that, even had Hillary won, she shouldn’t be wearing my clothes. They’re too expensive. And I don’t mean that in a bad way. They’re not artificially expensive. It’s how much it costs to make these things.” {“The View“}



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: